This playbook was built for one reason: to help early-stage founders stop guessing and start selling, with structure, speed, and confidence.

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Sales isn’t a department, it’s survival.

When you're building something from scratch, sales isn't optional. It’s how you validate, learn, earn, and grow. But most advice out there is either too basic or built for teams with a headcount and budget you don’t have yet.

That’s why this playbook exists.

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💡 Why This Exists

We built this playbook for the messy middle; the stage where:

• You don’t have a sales team
• You’re doing 5 roles at once
• You’re chasing signals, not just revenue
• And most days, you’re not sure if you’re making progress or just busy

This is your unfair advantage: a structured system to help you sell smarter, not harder

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How To Read This Playbook

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9-Stages of B2B Sales Playbook

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AI Sales Tools to reach $1M Revenue

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